First Look: The ASW Distillery

The Atlanta ‘spirit’ landscape is about to change.  In a big way.  The damn good folks behind American Spirit Whiskey are opening up the ASW Distillery to the public this weekend.  You probably saw the mention late last year, and with great anticipation, the doors are finally unlocked.

You’ve seen breweries, but you’ve never seen anything like this.

They were nice enough to ask me to come down and take some pictures to share with you readers.  I didn’t shoot everything, as I didn’t want to give it all away.  Barley, the inspiration behind the ASW logo, may be hanging out…he’s holding it down.

My first impression of the distillery is that it has a very authentic feel.  There isn’t a ‘trying to hard’, or overdone feel that a lot of tasting rooms go for, nor a pretentious feel.  These guys know whiskey and are letting it do the preverbal ‘talking’.  The highlight of the room is the bar:

The space is big.  In fact, they are hosting a wedding in the tasting room.  Perfect for about 35-40 folks.  Next door is the Stave Room, which is an event space.  More on that in future posts.

This is not the still that makes American Spirit Whiskey:

Instead, the two massive copper stills are on site.  You won’t believe them when you see them.  Out of respect for their beauty, you won’t see a photograph here.  Instead, go down to the distillery and see them.

A great touch inside the space is the retail aspect.  KSCreative helped source an design ASW’s retail, featuring locally made products such as hats and shirts by Southern Proper, and as well as all sorts of whiskey-appropriate goodies.

…and some goodies for your four legged friends:

Yeah, shake what your mama gave you…this is the coolest shaker I’ve ever seen…

The offices are outstanding.  While it may be called the ASW Distillery, but it also functions as the global headquarters.  I did get a peek behind the doors…

This is worth it, folks.  These guys and gals know whiskey, and will ensure that you have a good time.  Go see them.  Tell them I said hello.

The ASW Distillery
199 Armour Drive NE
Atlanta, GA 30324

Madison Roberts - July 22, 2016 - 10:51 AM

And wait until you try their first run whiskey – it will blow you away!

JPD - July 22, 2016 - 5:57 PM

Great stuff, brother! Keep ’em coming.

Extra 25% off Sale at East Dane

Big sale over at East Dane, folks.  They are taking another 25% off their entire sale section.  Get some…

Roundup: Vintage Ralph Lauren Advertising

What is there to be said about the Ralph Lauren ‘lifestyle’?  They have NAILED it in their print and media advertising for as long as I can remember.  The images evoke a feeling.  I’ll call it ‘American Elegance’.

We are going to get into the Ralph Lauren Conundrum later (like we did with J. Crew), but for now, enjoy some of Ralph Lauren’s best:

Ben - July 20, 2016 - 12:31 PM

Make sure to include in your “conundrum” write-up: Why on earth did they get rid of the Regent and Preston Corneliani line of trousers? all of their dress trousers are SUPER slim now. No more traditional cut.

Ryan - July 20, 2016 - 4:56 PM

What went wrong? Two words: Factory Stores.

Although their golf shop stuff is the best alongside Peter Millar.

If I want to spend 200 on a dress shirt I’d much sooner go get one made a Miller Brothers than sport the Pony on my chest.

Trip - July 21, 2016 - 9:56 AM

The 70s/80s catalogs were the best. In the 90s, especially late 90s, I felt like their images were getting too “modely.”

Also, what is the climate of a place where one person is wearing a cotton rain coat on top of a suit and the other is wearing a madras sport coat?

Scotty Cameron Putter Restoration: The Results

Putters are the one club in the bag that has staying power.  Besides a grip, very little is needed to keep the flat stick in tune.  That said, there comes a time when a tune up is needed.  Remember this Scotty Cameron putter I found at Goodwill? This is my ‘on-deck’ putter, meaning it only gets play when I’m pissed at my primary putter.  It was time for a tune up.  

As I mentioned in the previous post, I sent it to BOS Golf for restoration, and went for the ‘tuxedo’ look.  It cost me a sum total of $110 for the restoration, plus the cost to ship it out to California.  I got a call a few days after I shipped the club out there.  It was BOS Golf, letting me know that they had received the putter.  We went over the order, ensuring that they were doing everything right.  The call took less than five minutes, at the end of which they said that they would notify me when the putter was coming home.  The process ended up taking about three weeks.

I got the notification from UPS that my putter had been delivered.  Needless to say, I was anxious to see how it turned out.  Remember, I found this putter for $3.93 at Goodwill, so I could be sitting on a goldmine.  I’ve got a second Cameron that I got from a fraternity brother (full story in the previous post), which I use today.  This restoration was the trial run.  To say that this was a good investment is an understatement.  I was blown away at how well the putter turned out:


The integrity of the face was in tact

The top line was really cleaned up…there were quite a few dings

As soon as the golf season is over, my primary is headed in for a tune up.

Thinking about restoring an old Scotty?  Be sure to consider BOS Golf.  Quick turnaround, high quality work, and super nice folks.  VERY good value proposition.  Now let’s see if the refinish will help me find some birdies…

Josh Premuda - July 19, 2016 - 8:13 AM

Probably my favorite design of a Scotty — mine got stolen years ago and I never replaced it, went with a Miura KM-007 and a Big Oak Designs Havana. Awesome work on the restoration.

Monica - July 19, 2016 - 10:36 AM

Thank you for sharing this post on our refinishing services. Our customer base is all “word of mouth” and we try our best to provide our customers with Excellent Customer Service, Good Value and quick turn-around.
We appreciate you placing your trust in us for your refinishing needs and look forward to hearing more stories in the future.

Warmest Regards,

Ryan - July 19, 2016 - 12:14 PM

Looks fantastic. Sending in my 1.5 midslant in now!

RJ - July 19, 2016 - 9:25 PM

Wowzer. I remember the initial post. Incredible job.

Sloss Fest : Bringing the Heat

We’re in Birmingham for the second annual Sloss Festival.  Looking forward to fighting the heat and checking out the event.  I heard a lot of good things about last years’ festival…  Let’s see how this one pans out.

I may post some Instagrams.   I might not.  Might be worth checking.  Might not.  Your call.

Added: The Navy Wallet

I have been a front pocket wallet guy for a long time.  I still have my Col. Littleton and I love it.  I have been toying with the idea of getting a bifold, but couldn’t settle.  I was leaning towards the Filson, but it was a too heavy for my taste.  I saw on East Dane where they put some of their Il Busseto wallets on sale, so I did some looking.  I got Mrs. RCS one of their keychains a while back, and the leather is awesome – lightweight and very tightly stitched.  They had this navy blue bifold on sale for $80, so I pulled the trigger.  I figure I can give this a whirl…  I’ll let you know how it turns out.

Friday Jam: Dead & Co ~ Bonnaroo 2016 (Full)

Being a big Dead guy, I was skeptical of the John Mayer experiment.  That all changed after watching this…to be honest, I’ve had it on repeat all week. It’s well known that John Mayer is one of the best guitarist of our time. Dude can shred. Enjoy:


This is a long set, but it’s 100% worth it. Hit play and sit back.  I’d love to hear what you think…leave a comment.

1st Set:

Smokestack Lightning
Bertha 15:55
Playin’ in the Band 26:03
Bird Song
Tennessee Jed
Shakedown Street
Bird Song reprise
Casey Jones

2nd Set: 1:28:50

Help on the Way
Scarlet Begonias 1:40:09
Fire on the Mountain
Terrapin Station: Lady with a Fan
Terrapin Station: Terrapin Station
The Other One
Wharf Rat
Franklin’s Tower

Touch of Grey

Nem - July 15, 2016 - 9:02 AM

Go see Dead & Co. live…even better.

I’ve seen them twice now and they really do bring the feeling. Purists talk about his vocals being a distraction, but Mayer’s licks are right on time. I’ve been to 34 shows from 1987 – 1991 and with the exception of last summer’s “core four” shows, D&C is the last chance you’ll get to recapture that live experience.

jay - July 15, 2016 - 9:56 AM

Screw the purists. His guitar playing is on par with Jerry’s-no question. He’s done his homework and is playing “In the Style of Jerry” and adds his own sense of taste to certain things. He certainly adds a consistency along with Oteil that could be lacking from time to time later in the Dead’s run due to health/drug issues. The playing is strong and Bobby Weir seems to feed off Mayer’s enthusiasm and Bobby’s own playing sounds so much better than it did five/ten years ago playing with those other guys. Jerry’s advantage was that he did it first and had eclectic taste (his dad was a bandleader) and he was able to create the Grateful Dead sound. There’s something about Mayer’s playing though that is accessible, more so than say- Jimmy Herrin, who is mind blowingly awesome- and fits this music so much better than I ever thought it could. So- I like it.

GLH - July 17, 2016 - 8:04 AM

I was certainly skeptical of Meyer, but after listening I’ll readily admit he is the right man for the job. The vocals are a bit distracting, but his licks feel right. I think because he is playing largely Jerry’s licks we find it familiar. Jimmy does not play Mikey’s licks and certainly doesn’t have his tone. So although Jimmy is incredibly accomplished, it’s hard for older guys to fully embrace current WSP. The live shows are great, but I don’t listen to post-Mikey shows when the original is readily available.